Value of Paper and Print campaign launched today
Printing Industries CEO Bill Healey says the Value of Paper and Print campaign (VoPP), launched today with the release of The Industry Report 2014, provided a landmark resource to benefit every printing company in the country.
“This report, the first of a series of initiatives Printing Industries is supporting promoting paper and print, is a toolkit that every printing company can use to educate its clients and anyone else who has questioned the role of print. It factually illustrates that the printed word is a critical part of multi-channel communications,” he said.“This is an outstanding example of how the industry can work together for the ongoing promotion of paper and print."“The report includes Australia-centric and internationally sourced information to make sure the credentials of paper and print can be easily and graphically understood by media buyers, designers and creative agencies as well as by the general population to help them to appreciate its valuable role in the digital age.”
Mr Healey said the VoPP campaign was the next step in the evolution of Two Sides Australia (TSA) which has been at the forefront of advocating the printing industry’s environmental credentials and dispelling negative myths about its environmental impact.
“We can now be on front foot promoting the strengths of print supported by research, data, case studies highlighting the effectiveness of print; it’s return on investment and the creative effects that can be achieved through paper and print that cannot be replicated solely by electronic communications,” he said.
Mr Healey said a supporting website: www.valueofpaperandprint.com.au would also go live today and include report extracts, fact sheets and posters that can downloaded for use by the industry.
“I urge companies to join TSA to support these initiatives (Membership starts at only $250) and to make use of the resources of Two sides and VoPP in the promotion of their businesses."
“Printing Industries will be sending printed versions of the Industry Report 2014 to all its members soon. We will also be partnering with Media Super to stage a national road show later this year and into 2015 promoting VoPP and providing marketing insights into how companies can best use its resources,” he said.